6.12.5 - Your E-commerce Business Continuity Playbook (Difficulty: Advanced | Path: Scale)

Creating Your \"Emergency Grab-and-Go\" Document (Advanced)

What is it?

Why is it important?

What to Include:

• Master Access: The *one* login (username and master password) for your Team Password Manager (e.g., 1Password). This is the 'key to all the keys.'
• Critical Contacts (The 'Who to Call' List):
  • Bank: Bank Name, Business Manager's Name & Phone.
  • Ad Agency/Freelancer: Contact Name & Email. ('Call them to pause all ad spend immediately.')
  • POD Supplier/3PL: Account Rep's Name & Email.
  • Accountant/CPA: Firm Name & Email.
• Critical First 3 Tasks (The 'What to Do' List):
  1. '1. Log into Shopify. Check for urgent orders.'
  2. '2. Log into Ad Accounts. Pause all campaigns.'
  3. '3. Log into Support Inbox. Set an auto-responder.'

✅ Do's and ❌ Don'ts

• Do: Store this in an *extremely* secure, encrypted, and offline-accessible place. (e.g., your password manager's secure note, or a printed copy in a home safe).
• Do: Tell your 'Backup Owner' *exactly* where this one document is and how to access it.
• Don't: Make this 20 pages. It is a 1-page emergency checklist, not a full operations manual.