The \"We Do Everything\" Retainer Trap
The Pitch
An agency says: \"Pay us $3,000/month and we will handle all your marketing. Social, Email, Ads—everything.\" It sounds like a relief.The Reality
\"Everything\" usually means \"Whatever is easiest for us.\" Without specific deliverables, you end up paying $3k for 2 Instagram posts and a generic email newsletter. You have no way to say they breached the contract because the contract was vague.The Fix: Itemized Retainers
Never sign an \"All-Inclusive\" deal. Demand a menu:
- Ads: \"Management of up to $5k spend.\"
- Email: \"2 Campaigns per week + 1 Flow optimization.\"
- Social: \"3 Posts per week (Client provides assets).\"
If they miss the deliverables, you can pause payment. If the deliverables are vague, you are just donating money.
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Curriculum: 9.7.3 - Reality Check: Delegation Pitfalls (Difficulty: Beginner | Path: Scale)
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