What are the 5 Key Metrics to Check Daily?
What is it?
These are the 5 'vital signs' of your e-commerce store. Checking them for 5 minutes every morning tells you the immediate health of your business and helps you spot problems *before* they become disasters.Why is it important?
It stops you from 'flying blind.' It's a fast, simple habit that focuses you on what matters. You'll know if your marketing is working, if your site is broken, or if customers like your new products.Your 5-Minute Daily Check-In:
In your Shopify `Analytics` > `Dashboard`, set the date range to `Yesterday` and check these 5 metrics:
- Online Store Sessions (Visitors): 'Did people show up?' This tells you if your marketing is driving traffic.
- Online store conversion rate: 'Of the people who showed up, what percentage bought something?' This is your store's most important health metric.
- Total Sales: 'What was the final result? Did I make money?'
- Average Order Value (AOV): 'When people bought, how much did they spend on average?'
- Added to Cart: 'How many people showed interest?' (This is a *leading indicator* of sales).
✅ Do's and ❌ Don'ts
- Do: Look for *trends*, not daily spikes. 'My conversion rate has been dropping slowly for 3 days' is a problem to investigate.
- Don't: Obsess or refresh your stats every 10 minutes. This is a waste of your valuable time and will cause anxiety. Check once in the morning, then get to work.
- Do: Compare your numbers. 'Visitors were up 50% from yesterday, but sales were flat.' This tells you the *new* traffic you're getting isn't converting, and you need to see what's wrong with that specific ad or source.
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Curriculum: 6.2 - Understanding Your E-commerce Analytics (Difficulty: Beginner | Path: Launch)
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