4.4.3 - Core Push Automations & Campaigns (When to Use Them) (Difficulty: Advanced | Path: Scale)

How to Set Up an Abandoned Cart Push Notification

What is it?

This is an automated sequence of 1-3 push notifications sent to a subscriber who adds an item to their cart but leaves your site without purchasing. It's the push equivalent of an abandoned cart email.

Why is it important?

This is arguably the most profitable push automation you can set up. Because push notifications are instant and have high visibility, they are incredibly effective at reminding a customer about the item they left behind. A well-timed push can recover a lost sale within an hour.

How to Set It Up:

1. Choose Your App: Make sure your push notification app (like PushOwl) has this feature.
2. Enable the Automation: In the app's dashboard, find the 'Abandoned Cart' automation and turn it on.
3. Configure the Timing: A typical, effective sequence is:
• Push 1 (1 hour after abandon): A simple reminder. 'Hey! You left something in your cart.'
• Push 2 (24 hours after abandon): Add urgency. 'Your items are waiting! Complete your purchase before they sell out.'
• Push 3 (Optional - 48 hours): Add an incentive. 'Still thinking it over? Here's 10% off to help you decide.'
4. Set it Live: Activate the automation. The app will now automatically track carts and send these messages for you.

✅ Do's and ❌ Don'ts

• Do: Use 'rich media'. Include the product image of the item they left in the cart. This is visually powerful and very effective.
• Don't: Be creepy. Keep the copy friendly and helpful, not 'We are watching you'.
• Do: A/B test your message copy. Try a reminder vs. an urgency-based message for your first push.