4.3.3 - Core SMS Automations & Campaigns (Difficulty: Advanced | Path: Scale)

How to Set Up Key Automations (Welcome & Abandoned Cart)

What is it?

These are the two 'must-have' automated text messages that work for you 24/7. They are triggered by customer actions, not by you sending a manual campaign.

• Welcome Message: The *instant* text a user receives the moment after they subscribe. Its job is to confirm the subscription, deliver their discount code, and provide the compliance text.
• Abandoned Cart SMS: A text message sent ~1 hour after a *known subscriber* leaves your site with items in their cart. It reminds them and gives them a direct link back to their checkout.

Why is it important?

These two flows are responsible for the vast majority of all automated SMS revenue. The Welcome text converts a new lead at their moment of highest intent. The Abandoned Cart text has an incredibly high click-through and recovery rate, making it one of the most profitable messages you will ever send.

How to Set It Up:

1. Welcome: In your SMS app, find the 'Automations' or 'Flows' tab. Select the 'Welcome' flow. Customize the message: 'Welcome to [Your Brand]! Here's your 15% off code: WELCOME15. Shop now: [link]. Txt HELP for help, STOP to unsub.'
2. Abandoned Cart: Select the 'Abandoned Cart' flow. Set the timing (e.g., 60 minutes after cart updated). Customize the message: '[Customer Name], you left something in your cart! Your items are waiting. Tap to complete your order: [Dynamic Cart Link].'

⚠️ Beginner's Pitfall

Forgetting the compliance text in the Welcome message. It *must* include 'Reply STOP to unsubscribe' language. Also, using a generic link to your homepage in the abandoned cart message—it *must* be the dynamic [Cart Link] that takes them back to their pre-filled cart.