How to Collect & Display Reviews
What is it?
This is the process of asking your customers for feedback after their purchase and then displaying that feedback on your product pages to build trust with new visitors.Why is it important?
Reviews are the single most powerful form of 'social proof'. A product page with 10 real, honest reviews (even if they aren't all 5-star) will convert significantly better than a page with zero. It shows that you are a real, legitimate business shipping real products.How to Collect & Display Reviews:
- Install a Review App: This is a must-have. Go to the Shopify App Store and install a review app. 'Shopify Reviews' is a great, free one to start with. Paid apps like Loox or Yotpo offer more advanced features like photo and video reviews.
- Set Up an Automated Request Email: Inside your review app, set up an 'automated review request' email. This email should be scheduled to send ~14-21 days *after* the order is fulfilled (giving time for delivery and for the customer to use the product).
- Display the Review Widget: Follow the app's instructions to add the 'review widget' to your product page template in the theme editor. This is what displays the stars and the review content.
Do's & Don'ts
- Do: Make it easy. Your email should have a simple, one-click link to the review form.
- Do: Ask for photo or video reviews if your app supports it. These are 10x more trustworthy and convincing.
- Don't: Ask for a review too soon (e.g., 1 day after shipping). The customer hasn't even received the item, and you will just annoy them.
DijiPilot Academy Access Required
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Curriculum: 3.12.1 - Managing Internal Website Reviews (Difficulty: Beginner | Path: Launch)
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Questions & Answers
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