The Myth of Blind Consistency
The Bad Advice
\"Just be consistent!\" \"Just keep posting!\" \"Don't give up!\"The Reality
Consistency is only a virtue if you are doing the right thing. If you are doing the wrong thing, consistency just digs your grave faster. Posting the same bad TikTok video 100 days in a row won't make you viral; it will make you invisible.The Better Strategy: Consistency + Iteration
You need a Feedback Loop. Instead of \"Just keep posting,\" use the \"Rule of 10\":
- Do 10 Reps: Post 10 videos, send 10 emails, or run 10 ad sets.
- Pause and Review: Look at the data. Which one did best? Even if they all failed, one failed less badly.
- Iterate: Take the winning element from the best one (e.g., \"The video with the fast music worked better\") and apply it to the next 10.
When to Quit (The Taboo Topic)
Sometimes, the market is screaming \"NO.\" If you have iterated 50 times, tried different angles, prices, and images, and no one is buying... the product might just be bad. \"Never give up\" is bad advice for a bad idea. Smart founders pivot. They kill the zombie product to save the business. Quitting a losing tactic is not failure; it is strategic reallocation of resources.
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