Understanding Risk Scoring & Thresholds
What is it?
Every order on Shopify is automatically analyzed and given a 'risk level': Low, Medium, or High. This score is based on a huge number of signals, known as the 'fraud analysis'.Why is it important?
This is your built-in warning system. A 'High' risk order has a very strong chance of being fraudulent and resulting in a chargeback. You should *never* fulfill a high-risk order without investigation.Key Risk Signals (Thresholds) to Look For:
When you open an order, click 'View fraud analysis' to see the details. Key red flags include:
- AVS Check Failed: The billing address street or zip code does not match what the credit card company has on file.
- CVV Check Failed: The 3 or 4-digit security code on the back of the card is incorrect.
- Billing/Shipping Mismatch: The billing address is in one country, and the shipping address is in another.
- IP Address Mismatch: The customer placed the order from an IP address that is far from their billing address.
- Multiple Failed Payment Attempts: The person tried several different cards or failed payments before one went through.
One of these flags alone might be a mistake. Multiple flags together (e.g., failed AVS, CVV, and a billing/shipping mismatch) is a major sign of a stolen card.
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Curriculum: 1.8.5 - Automating Fraud & Risk Management in Shopify (Difficulty: Advanced | Path: Scale)
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