How to Time Your Review Requests
What is it?
This is an automation that sends an email to a customer *after* they have received and had a chance to use your product, asking them to leave a review.Why is it important?
Timing is *everything*. Asking for a review too early (before the product has even arrived) is the #1 mistake. This annoys the customer and results in no review. Asking too late means the initial excitement has worn off. You need to find the 'sweet spot'.How to Find the Right Timing:
The goal is to ask for the review *after* they've experienced the product's value. Your trigger should not be 'Order Placed', it should be 'Order Delivered' or 'Order Fulfilled'.
- Trigger: 'Order Delivered' (if your email app can track this) OR 'Order Fulfilled'.
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Wait Period: Add a delay based on your product.
- For simple products (like apparel): Wait 7-10 days after delivery. This gives them time to wear it.
- For complex products (like skincare): Wait 21-30 days. This gives them time to actually see the results.
- The Ask: Send a simple email asking for their honest feedback. Make it easy with a direct link to the review form.
Do's & Don'ts:
- Do: Use a dedicated reviews app (like Loox, Yotpo, or Shopify's free 'Product Reviews' app) to manage this. They have these automations built-in.
- Don't: Send the review request on the same day the order is placed. This is the most common and most frustrating mistake for a customer to experience.
DijiPilot Academy Access Required
This comprehensive masterclass (1.8.4 - Automating Reviews & User-Generated Content (UGC) on Shopify (Difficulty: Beginner | Path: Launch)) is locked. Upgrade your plan to unlock the full technical roadmap.
Curriculum: 1.8.4 - Automating Reviews & User-Generated Content (UGC) on Shopify (Difficulty: Beginner | Path: Launch)
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