1.7.1.1 - How to Choose a Payment Provider for Shopify (Difficulty: Beginner | Path: Launch)

Lesson Summary

How to Choose a Payment Provider

What is it?

Choosing a payment provider (or 'payment gateway') is the technical step of deciding *how* you will accept credit card and other payments online. This is the service that processes the customer's money and sends it to your bank account.

Why is it important?

This is a critical decision. It directly affects your costs (transaction fees), your cash flow (how fast you get paid), and your store's conversion rate. Offering the wrong payment options—or not offering the ones your customers trust—is a primary reason for abandoned carts.

Key Factors to Consider:

• Transaction Fees: Every provider charges a fee, usually a percentage plus a fixed amount (e.g., 2.9% + 30¢). Shopify Payments is often the most cost-effective because Shopify waives its own 0.5%-2% platform fee if you use it.
• Payout Speed: How many days does it take for the money from a sale to land in your bank account? This is crucial for managing your business's cash flow.
• Payment Methods: Does the provider automatically include essentials like Shop Pay, Apple Pay, and Google Pay? These 'accelerated checkouts' are massive conversion boosters.

The Beginner's Best Practice

For 99% of new stores, the best strategy is simple: Activate Shopify Payments as your primary provider. This gets you the best rates on Shopify and automatically enables Shop Pay, Apple Pay, etc. Then, also activate PayPal. This combination covers what the vast majority of customers in North America and Europe want and trust. Don't overcomplicate it.