When Should I Use Bundles & Tiers?
What are they? These are advanced offer types designed to encourage specific buying behaviors.
- Bundles: Grouping multiple products together to be sold as a single unit, often for a discounted price (e.g., a 'Skincare Starter Kit').
- Tiers / Volume Breaks: Offering a progressively lower price per item as the customer buys more of it (e.g., 'Buy 3, get 10% off; Buy 5, get 20% off').
Why is it important?
They are powerful psychological tools for increasing your Average Order Value (AOV) and moving more inventory.The Right Tool for the Job:
| Use This... | When Your Goal Is To... |
|---|---|
| Product Bundles | ✅ Introduce customers to multiple products in your line. ✅ Increase the perceived value of an offer. ✅ Create a simple 'one-click' solution or gift set. |
| Tiers / Volume Breaks | ✅ Encourage customers to stock up on consumable products. ✅ Clear out a large quantity of a single product. ✅ Provide a simple discount structure for B2B or wholesale buyers. |
DijiPilot Academy Access Required
This comprehensive masterclass (1.6.5 - Creating Bundles, Volume Breaks & Tiered Pricing in Shopify (Difficulty: Advanced | Path: Scale)) is locked. Upgrade your plan to unlock the full technical roadmap.
Curriculum: 1.6.5 - Creating Bundles, Volume Breaks & Tiered Pricing in Shopify (Difficulty: Advanced | Path: Scale)
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