Setting Up Your International Markets
What is it?
Shopify Markets allows you to group countries or regions into distinct 'markets'. For example, you can create a 'European Union' market that includes all 27 EU countries, or a 'North America' market for the USA and Canada. Your home country is your 'Primary Market' by default.Why is it important?
This is the first step to localization. By creating markets, you can then apply specific settings—like currencies, languages, and domains—to each one, creating a tailored shopping experience for customers in that region instead of a one-size-fits-all approach.How to Set Up a Market:
- Navigate to Settings > Markets.
- Click Create market.
- Give your market a name (e.g., 'United Kingdom' or 'AsiPacific').
- Click Add countries/regions and select all the countries you want to include in this specific market.
- Click Save. The market is now created and ready for you to manage its specific settings like currency and language.
Beginner Tactic: Start Small
Don't try to conquer the world on day one. Start by creating a market for a single country or a small, culturally similar region where you've seen some interest or sales already. For example, if you're in the US, creating a 'Canada' market is a logical and manageable first step. Perfect the experience for one market before expanding to ten.
DijiPilot Academy Access Required
This comprehensive masterclass (1.2.4.2 - Selling Internationally with Shopify Markets (Difficulty: Beginner | Path: Launch)) is locked. Upgrade your plan to unlock the full technical roadmap.
Curriculum: 1.2.4.2 - Selling Internationally with Shopify Markets (Difficulty: Beginner | Path: Launch)
Loading lesson roadmap for Phase 1.2.4.2...
Questions & Answers
Reviewing this step? Browse questions from other DijiPilot users below. If you are stuck, check the existing answers to bridge the gap between setup and success.